If you’re wondering what mobile barcodes or a QR Code is or even how it could work for you in your business, check out this short, but informative video from Wally Loval where he discusses and highlights some of the many ways that Quick Response codes can be utilised….and we’re just scratching the surface when you consider the massive move of society towards smartphones!

“If you’re like me you may have begun to notice the appearance of an increasing number of unusual symbols… square shaped graphics that look like a small collection of random patterns, almost like modern day hieroglyphics… that are appearing with increasing frequency on the pages of printed media, on product packaging, event posters…even video monitors….

Perhaps some form of Alien Code designed to communicate with a higher intelligence? Not so much… These codes, in there various forms and formats do in fact equip us as forward –thinking publishers and content producers with the opportunity to employ a higher degree of Business Intelligence when it comes to connecting with our audience — and delivering value for our advertisers.

So what is the deal with these increasingly ubiquitous symbols? They are in fact a new wave of barcode technology that is being adapted worldwide, and which could completely enhance and streamline the way we publish and receive information. Now whether you’re checking out at the local Grocery store, scanning your Club Card at Macy’s, or Checking-in to your flight at the airport, we are all very familiar with the traditional barcodes that are a part of an everyday consumer lifestyle. But this new wave of barcode technology is fast emerging to serve as a communication bridge — interconnecting the traditional analog realm seamlessly and easily with the fresh new and robust world of digital communication. Mobile barcodes, QR Codes, or Quick Response codes …

Mobile Barcodes – Mobile Marketing

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Using brand-new mobile barcodes marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionable–and fun! Now, one of the field’s leading pioneers shows exactly how to make mobile marketing work for your business.

Cindy Krum cuts through the hype, revealing what’s working–and what isn’t. She guides you through identifying the right strategies and tactics for your products, services, brands, and customers…avoiding overly intrusive, counterproductive techniques…and how to successfully integrate mobile into your existing marketing mix.

Above all, Krum shows you how to effectively execute on your mobile marketing opportunities–driving greater brand awareness, stronger customer loyalty, more sales, and higher profits.

Mobile Barcodes – Barcodes for Mobile Devices

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From inventory management in stores to automotive part tracking in assembly plants, barcodes are one of the most prevalent automatic identification and data capture technologies. This book provides a complete introduction to barcodes for mobile devices, presenting the most relevant and up-to-date information previously unavailable elsewhere or difficult to obtain.

The focus throughout is on recent developments and two-dimensional (2D) barcodes, including the research and development steps towards colour barcodes for mobile devices, helping readers to develop their own mobile  barcodes. The authors also provide design details for their own novel colour 2D barcode: the Mobile MultiColour Composite (MMCC) barcode, plus coverage of RFID technology and one-dimensional barcodes. This book is ideal for professional developers of barcodes for mobile devices who need the latest technical details and information on how to develop barcodes. It is also a useful reference for graduate students researching the field of barcode technology and mobile computing.

Mobile Barcodes – The Barcode Book

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The book describes the many different forms of 1-D and 2-D bar code symbols, explains how they work, compares their attributes, and provides detailed reference information. Equipment used for printing, reading, and evaluating bar code symbols is reviewed, and extensive information is provided about the applicable industry standards. The emerging fields of Direct Part Marking and image-based scanning is reviewed, and the issue of patents is presented. Many applications of the technology are described, learn about all aspects of mobile barcodes.